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florence

Wealthy Affiliate Strengthen My Digital Marketing Competency

Affiliate marketing is gaining popularity, particularly among the younger generation and those who are keen to earn passive income. It is also one of the key strategy for every e-commerce stores like Amazon, Ebay and Lazada to quickly gain market share. But what is affiliate marketing and why businesses and people like you and me want to capitalise on? What is Affiliate Marketing? Affiliate marketing refers to online promotion done by an “affiliate” with a tracking link from an “affiliate site”, redirected to the seller’s website. The affiliate will then receive a commission for every sale made via…

Malaysian Housewife turned Social Entrepreneur

The accelerated economic growth in Malaysia at a rate of 5.8% has lead to widening income gap between states and household income group. To ensure inclusive growth, Malaysia under its 11th Malaysian Plan introduces “Enhancing inclusiveness towards an equitable society” as one of the six strategic thrust. This enables all Malaysians regardless of gender, ethnicity, socio-economic level and geographic location to participate in and benefit from Malaysia’s prosperity. Some initiatives implemented by the government include eRezeki, eUsahawan, High Impact Progam 6 and Mainstreaming Grassroots Innovation. All these focus to improve accessibility to education, innovation, social entrepreneurship and…

Can Malaysian CEO Leads Innovation

Companies exist in constant changing environment and technology is disruptively forcing the shift towards continuous innovation. In order to achieve sustainability, it is said that innovation is the key and its realisation is highly depending on effective leadership. Many CEOs understand the importance of innovation but how many really practice and cultivate the innovative culture within their workforce? As we commonly understand, innovation is associated with continuous process, value creation, new idea, improvement, and creativity. Some characterise innovation as a process with transformative quality, specific to situation and time that is capable to replace or reverse existing unfavourable situation. It…

Courage is the Prerequisite to Foster Religious Development

Many people somehow or rather will adopt various beliefs and core values in life. Despite not all will do the same, many will still choose religion as the source of positive guidance. To me, having a religion is very important to create harmonious society. Of course, this is only possible when religion is interpreted positively. I practice Buddhism, believe in doing good but never study Buddhism as it is never taught is school. All my knowledge and beliefs are inherited from my late mother who read religious books, mostly written in Chinese which I can’t read. Syariah Islamiah and…

Opportunities That Transform Education in Sabah

It has come to the last month of year 2017 and of course, this is also the time where I will normally clear my annual leave. So I decided to take leave every Friday not just as my year end routine but also to spare some time doing things that I like. Sabah has always been a second home to me as I love the friendly community, fresh seafood and beautiful beaches. Despite frequently travelling to Sabah and meeting many teachers along the way, with my hectic work schedule, many times I do not have the opportunity to speak to…

Innovation in Marketing Determines Company’s Growth

During my recent trip to Sabah, I was requested to present a talk to members of KadazanDusun Chamber of Commerce & Industry whereby content presented are preferably other than grassroots innovation. Therefore I decided to speak about Innovation in Marketing, a topic I never speak about but with lifetime experience in marketing & brand management. For those who find me a stranger, I am a graduate from Institute of Chartered Secretaries and Administrators and also a MBA graduate from Cardiff Metropolitan University with 15 years industry experience in entrepreneurship, marketing & brand management. Currently, I hold the position of Chief…

How To Deal With Chronically Ignorant People at Workplace

Chronically ignorant people at workplace is really a pain and I’ve met some along my career life as early as when I was only 19, working as a clerk in Parti Gerakan. Being very young and yearned to learn more, I did not mind taking on extra work even though I knew the acts of some ignorant people were creating negative impact on my work. Personally I could still tolerate as I needed more job-related experience. After working for 20 years, my principle at workplace changed. I will still spend extra time completing challenging tasks but now I…

The Pain of Being Very Beautiful

Recently, I’ve few friends who kept reminding me how gorgeous I was when they first met me and how much attention I got wherever I went, regardless from which direction others look at me. Those who gave these remarks are mostly friends whom I’ve known in my late 20’s or early 30’s when I was still young and slim…. lol. Well, I do look pretty decent back then and no doubt I was always the center of attraction and received lots of compliments from both men and women, thanks to my looks or maybe owing to…

5 Proven Marketing Tips for Small Businesses in Malaysia

Be it you are running a small retail business or providing consultation services, making your business look professional is important to retain customers. Unfortunately many small businesses are caught into daily operation and completely skip planning stage. Strategy is all about decisions you need to develop tactical action plan to meet small business objectives. It is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. It is important to define your customers, determine your industry and identify competitors prior designing value proposition to differentiate your business from existing competitors. Having viable marketing strategy enables you…

7 Common Pitfalls of Innovators

We often hear the word innovation with different names. Some are called inclusive innovation and others sustainable innovation. There are also grassroots innovation, frugal innovation, transformation innovation, social innovation or even open innovation. Why bother to categorize so many types of innovation if we knew it is the innovators that matter most? Innovators are people who can develop and apply novel solutions to solve intended problems. Without innovators, innovation can never exist. Throughout my career with Malaysian Innovation Foundation, I’ve met many innovators, listen to different success stories and also hear complaints about each insufficiency. I found those who…