fbpx
this is a page for

Category: Innovation & Entrepreneurship

Wealthy Affiliate Strengthen My Digital Marketing Competency

Affiliate marketing is gaining popularity, particularly among the younger generation and those who are keen to earn passive income. It is also one of the key strategy for every e-commerce stores like Amazon, Ebay and Lazada to quickly gain market share. But what is affiliate marketing and why businesses and people like you and me want to capitalise on? What is Affiliate Marketing? Affiliate marketing refers to online promotion done by an “affiliate” with a tracking link from an “affiliate site”, redirected to the seller’s website. The affiliate will then receive a commission for every sale made via…

Can Malaysian CEO Leads Innovation

Companies exist in constant changing environment and technology is disruptively forcing the shift towards continuous innovation. In order to achieve sustainability, it is said that innovation is the key and its realisation is highly depending on effective leadership. Many CEOs understand the importance of innovation but how many really practice and cultivate the innovative culture within their workforce? As we commonly understand, innovation is associated with continuous process, value creation, new idea, improvement, and creativity. Some characterise innovation as a process with transformative quality, specific to situation and time that is capable to replace or reverse existing unfavourable situation. It…

Innovation in Marketing Determines Company’s Growth

During my recent trip to Sabah, I was requested to present a talk to members of KadazanDusun Chamber of Commerce & Industry whereby content presented are preferably other than grassroots innovation. Therefore I decided to speak about Innovation in Marketing, a topic I never speak about but with lifetime experience in marketing & brand management. For those who find me a stranger, I am a graduate from Institute of Chartered Secretaries and Administrators and also a MBA graduate from Cardiff Metropolitan University with 15 years industry experience in entrepreneurship, marketing & brand management. Currently, I hold the position of Chief…

How To Deal With Chronically Ignorant People at Workplace

Chronically ignorant people at workplace is really a pain and I’ve met some along my career life as early as when I was only 19, working as a clerk in Parti Gerakan. Being very young and yearned to learn more, I did not mind taking on extra work even though I knew the acts of some ignorant people were creating negative impact on my work. Personally I could still tolerate as I needed more job-related experience. After working for 20 years, my principle at workplace changed. I will still spend extra time completing challenging tasks but now I…

5 Proven Marketing Tips for Small Businesses in Malaysia

Be it you are running a small retail business or providing consultation services, making your business look professional is important to retain customers. Unfortunately many small businesses are caught into daily operation and completely skip planning stage. Strategy is all about decisions you need to develop tactical action plan to meet small business objectives. It is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. It is important to define your customers, determine your industry and identify competitors prior designing value proposition to differentiate your business from existing competitors. Having viable marketing strategy enables you…

7 Common Pitfalls of Innovators

We often hear the word innovation with different names. Some are called inclusive innovation and others sustainable innovation. There are also grassroots innovation, frugal innovation, transformation innovation, social innovation or even open innovation. Why bother to categorize so many types of innovation if we knew it is the innovators that matter most? Innovators are people who can develop and apply novel solutions to solve intended problems. Without innovators, innovation can never exist. Throughout my career with Malaysian Innovation Foundation, I’ve met many innovators, listen to different success stories and also hear complaints about each insufficiency. I found those who…

Grassroots Innovation Movement & Perspectives

Grassroots innovation is a terminology where many Malaysians have misinterpret as rural innovation, including some of my younger colleagues in Malaysian Innovation Foundation (Yayasan Inovasi Malaysia – YIM), a non-profit organization entrusted to support the development of grassroots innovation in the country. This misinterpretation might arise due to the incomplete transfer of knowledge about grassroots innovation movement obtained from 2011 YIM’s visit to India’s National Innovation Foundation, a non-profit organization that drives grassroots innovation movement primarily to support rural communities, particularly poor farmers with novel untapped knowledge. The Need to Define Grassroots Innovation in The Context of…

My Journey from Entrepreneurship to Employment

I’ve always been very independent since young owing to the good upbringing of my parent. While in secondary school, I did part-time job in garment factory almost on weekly basis to earn some pocket money. For those who are not aware, I was a fisherman’s daughter with a total of 11 siblings. With limitations in my family, all of us understand that we need to depend on our own capability to strive for things that we desire. Therefore, I completed my LCCI Diploma in Accounting, LCCI Higher Diploma in Accounting, Institute of Chartered Secretaries & Administrators professional…

The Power of Internet Business

There are lesser career opportunities nowadays and we often hear tens of thousands employees laid off due to global economy slowdown and also the increasing use of technology to replace labour intensive jobs. Yes, this is happening in Malaysia too especially in the area that I work in – Cyberjaya. I always hear companies near my workplace starting to retrench employees and some even shrink their operation in Cyberjaya and move their facility to a cheaper location. The challenging economy is worrying and creates tension and stress especially on those under employment. Many are worrying of losing their jobs and start…